![]() ![]() Instead, why don’t you start using retargeting and reap the benefits of the technology that 46% of search engine marketers believe is the most underused? Increase Customer Lifetime Value You don’t want to be on the receiving end of this, as things won’t look good for you. 1 in 5 marketers have a dedicated budget for retargeting, and 11% use retargeting as a main tool to acquire competitor’s customers. But, let’s throw in some numbers to paint a clearer picture. This increased brand awareness, alone, gives you a clear advantage. Retargeting can help you present your brand in front of the audience until they are ready to convert. Retargeted visitors are 43% more likely to convertĮngaged users have a higher chance to click on your ads and to convert.The average CTR of retargeted ads is 0.7%.Retargeting can lift ad engagement rates by 400%.Here are some interesting stats for you about retargeting and engagement: With retargeting, you will be able to reconnect with the right visitors and recapture their interest. Finer EngagementĪ key aspect affecting your site is the amount of time your visitors spend on it. What is more impressive than this is that you will be able to advertise on premium websites that offer huge opportunities for you. Remember how retargeting works? That cookie that follows your audience anonymously across the Web? That’s the one… Using retargeting, you will be able to advertise your brand to the right audience across a wider range of websites, thus expanding your reach beyond what you might have been able to achieve using advertising systems such as AdWords, or Facebook Ads. Retargeting Benefits Increase Marketing Reach: The following figure shows how retargeting works. In layman terms, retargeting allows you to present your brand again in front of bounced traffic after having browsed your website and left. ![]() If you think that you do not need retargeting, well think again! 96% of website visitors that come to a website are not ready to buy what you are offering, be it a service or a product. This should not be surprising as it is one of the most effective to ensure the success of online businesses. That’s it! You’re on your way to creating your first campaign using TrafficJunky’s updated GEO targeting feature.Retargeting… Arguably, one of the most frequent words you would hear if you have an online business. Once the region/city is added to the targeted locations list you will be able to toggle between include or exclude. Lastly, select the country again and add a region/city. In order to enable the include/exclude feature, you must first select and add the country of your choice. Scroll down to GEO Targeting and select target specific locations (country, region or city). On step 1 of the campaign creation page enter the information for your basic settings. Create a new campaignįrom your TrafficJunky dashboard click on + New Campaign and select Regular Campaign. Okay, how does it work? Well, you’ve come to the right place. Advertisers now have the option include and exclude whatever region or city they please from their TrafficJunky campaign. That’s where our updated GEO targeting features come in. What happens when you want to exclude specific regions or cities? Targeting GEOs is a great way to make sure you reach your desired audience. Since its inception, TrafficJunky’s GEO targeting feature has allowed advertisers to target specific countries, regions and cities. ![]()
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